“I believe the three most critical elements of effective publicity are: deep, trusted relationships with media, on-target creativity that rises above the noisy marketplace, and hell-bent tenacity. Shanon Stowe and the good folks at Icon Media deliver that in spades.”
“The ICON Media team is hands down one of the best PR firms in the business. Their knowledge coupled with finesse and attention to client needs, make them able to service a variety of clientele ranging from television and film, to non-profits and publishing. They navigate the faith-based marketplace with ease, while being able to cross over into mainstream media with eloquently crafted messages and campaigns.”
“Icon Media Group has become a trusted partner with Working Title Agency (The WTA Group) in the areas theatrical release marketing, entertainment products and with our literary clients. It is difficult to find a public relations agency with such a well-rounded approach to media and one that consistently delivers results. Icon Media Group is just that team and we value their excellent work.”
“Icon Media Group is a leader in securing publicity that drives product sales. Their team is a joy to work with and is always up for collaborating to get the best possible final result for our projects. I’m thankful to have the opportunity to partner with them and trust them with some of our biggest authors and books. I’m convinced they’ll always go the extra mile.”
“Icon Media Group is the best PR agency, hands-down. Their work on the #1 independent film GOD’S NOT DEAD resulted in over 500 million impressions and was one of the key ingredients that made that film a smash hit. They are a trusted partner for Lightworx. I can’t recommend them highly enough.”
“Anyone can pitch media. ICON does more than that. They creatively craft stories that get the attention of reviewers and writers. That’s what you want in your PR team.”
We partner with publishers, filmmakers and causes to raise awareness of their products and initiatives. By leveraging our experience and extensive media contacts, we secure interviews and placements with outlets who reach our clients' target audiences.
We’re a team of talented publicists and marketers. We’re a collection of experts in multiple fields—retail, film, literary, corporate, and nonprofit—who combine our diverse backgrounds to provide creative strategies and a one-of-a-kind approach to achieve our clients’ goals in the faith-based and mainstream markets. We’re intuitive communicators with proven track records of reaching audiences in a way that both sells a product and advances a cause.
We take pride in providing world-class service to each and every client with whom we have the honor of working.
Paige Collins is a publicist and television booker, with over 13 years’ experience. She has held roles at Thomas Nelson Publishers, Hachette Book Group, and has worked independently for numerous publishing houses and imprints. She spent four years as Managing Director for a television booking firm specializing in national and local television media where she booked hundreds of national TV appearances for political pundits, experts, musicians and CEOs as well as nationally-recognized faith-based brands and authors.
Shanon Stowe is co-founder and president of the book division of Icon Media Group. She has 16 years of experience in book publishing and has launched more than 40 New York Times bestselling books. Shanon formerly served as Director of Publicity for Hachette Book Group, Publicist for Thomas Nelson, Inc., and also co-owned PS Media Relations.
During her career, Shanon has publicized books by a variety of authors and personalities including: Joel Osteen, Lysa TerKeurst, Shauna Niequist, Joyce Meyer, Nelson DeMille, Wm. Paul Young (The Shack), Sen. Rand Paul, Sen. Majority Leader Bill Frist, Bret Baier, Michael Bolton, Elisabeth Hasselbeck, Florence Henderson, The Biggest Loser’s Abby Rike, and fitness guru Denise Austin. Shanon has also represented sports personalities and brands including NFL Hall of Fame Quarterback Jim Kelly, ESPN Analyst Merril Hoge, ESPN Analyst Todd Blackledge, James Brown, host of CBS Sports’ THE NFL TODAY & Eli Gold, the voice of the Alabama Crimson Tide.
Jennifer Willingham is a 22-year veteran of media and publishing, having served as Vice President & Associate Publisher of an imprint of Simon & Schuster, one of the top publishing companies in the world. Prior roles include leading the book division of DeMoss, the nation’s largest faith-based public relations firm, and serving as Vice President of Marketing and Publicity for Thomas Nelson Publishers. With experience working with brand-name experts, entertainers, athletes and authors, Jennifer specializes in marketing, branding, development, and public relations.
Kelsey Hulgan is the publicity director for Icon Media Group, with more than five years of experience serving authors, publishers, ministries and nonprofits in the faith-based marketplace. She combines her loves of reading and writing to execute strategic campaigns for Icon’s literary clients and serves as the firm’s lead writer and editor. Prior to joining Icon, she worked as an account executive at DeMoss, the nation’s largest public relations firm serving faith-based organizations and causes.
Katie Powell Bell is a senior publicist for Icon Media Group. With experience working with authors, musicians, faith leaders and experts, Bell specializes in booking media appearances and orchestrating media campaigns on a national level. Prior to joining Icon, she served as a senior publicist for children’s and gift books at HarperCollins Christian Publishing, a division of HarperCollins Publishers.
Tracy Pence is the publicity administrator for Icon Media Group with 8+ years of experience working in an agency setting. She specializes in radio booking, digital asset management, client reporting, media list maintenance, and is our detail-oriented logistics guru who handles our media, travel and event coordination.
We are excited to be working on the fifth movie from award-winning filmmakers Alex & Stephen Kendrick. WAR ROOM released to theaters on August 28 and quickly became the #1 movie in America. WAR ROOM is about the power of prayer in our lives and a call for believers to unite and return to prayer for our families, church and country.
A few recent media hits include:
We worked with Pure Flix Entertainment on the launch of the highest grossing independent Film of 2014, GOD’S NOT DEAD. We secured more than 200 interviews with major market and national mainstream and Christian media outlets, helping raise awareness and driving ticket sales that led to the movie’s tremendous box office success (grossed over $60 million domestic).
We worked with BroadStreet Publishing on the publicity campaign for Kelly Tough by Erin and Jill Kelly, daughter and wife of NFL Hall of Fame Quarterback Jim Kelly, which became a New York Times bestseller, appearing on the monthly Sports list. The book launched with major national media including two TODAY show segments, FOX & Friends, ESPN, The NFL Network, Parade, and more. Check out a few highlights below:
Katie Farrell is a registered nurse and the creator of DashingDish.com, which receives more than 3 million visitors monthly. We worked with Katie and the HarperCollins Christian Publishing – Nelson Books team for the launch of her first cookbook Dashing Dish: 100 Simple and Delicious Recipes for Clean Eating. Media highlights include:
Our team worked alongside HarperCollins Christian Publishing – Nelson Books on the publicity campaign for Lysa TerKeurst’s The Best Yes, which debuted at #4 on the New York Times best-seller list. We secured a number of mainstream and Christian media hits and a few campaign highlights are included below:
Because no two projects are alike, we work to develop the best media angles for each project before reaching out to our extensive network of media contacts to pursue mutually beneficial coverage opportunities. Here's a look at just a few of the places where we've recently secured coverage for our clients.
